Focused, sovaldi sale high energy and responsive – the essence of every successful athlete – and exactly what we’ve created for elite triathlete Neil Eddy through his brand identity and website. Last year we became an ambassador for Neil, check a young triathlete that’s going places, and fast. By developing a confident brand identity and simple website to help Neil secure sponsorship, we’re hoping to help him train harder and compete more.
Potential sponsors are looking for easy access to Neil’s vital statistics, which they can access from desktop, tablet and smart phone, wherever they are in the world. It was essential we created his online presence in a format that could be viewed easily, making the sponsors’ decision making as easy as possible. The site has been designed and built in a single column format, meaning that as the browser size changes it’s straightforward for the images and text to reposition. Content is never compromised.
It’s crucial that anyone thinking of developing a new website ensures it’s responsive. More and more users are accessing the internet through portable devices, and current trends suggest that before the end of 2014 more people will be accessing the web through tablet and smart phone, than by desktop. In 2013 approximately a quarter of all web traffic came from these devices, and that figure is set to grow rapidly in 2014, more so in the UK more than anywhere else in the world. In our increasingly busy lives we need information fast, so make it easy for your customers to make a snap decision. Give them the facts when they need it, and ensure your brand is on brand wherever it is and however it’s seen. If your site isn’t responsive that could be 20% of your customer base that can’t access you online. If you’d like to chat about your website, and how we can make it more accessible for your customers, get in touch with the team at zephyr-creative.com.
Read more about Neil Eddy – Triathlete here…
Photo courtesy of Lee Searle