The Brief

We’ve been lucky enough to work on some great projects with PureGym over the years, but none more so than the Everybody Welcome campaign championing the one and only Sir Chris Hoy as their brand ambassador. We were asked to provide 2-3 creative concepts exploring the integration of Sir Chris Hoy into PureGym’s National marketing activity, specifically in such a way that would support PureGym’s positioning as an affordable, credible and intelligent choice for everyone.

The Solution

After creating a series of mood boards showcasing the best examples of celebrity endorsement in the fitness industry and beyond, we were full to the brim with ideas and created design concepts showcasing the great man himself and tied into the national TV advert in production at the same time.

Following an exploration of our ideas across a variety of mediums, from external advertising such as billboards, bus stops, and digital screens, to the PureGym website and print items; we created a flexible and bold style which really supports the open and accessible theme the team were going for.

On a day to day basis, we support the PureGym marketing team with a variety of pre-sale items with a strong focus on digital assets such as rotating web banners.