Cornwall Healthy Weight is a Council run initiative to help people of all ages in Cornwall and the Isles of Scilly to improve their health and lifestyle in general through healthy eating, education and exercise. Zephyr were invited to tender by Cornwall Healthy Weight to give them a complete re-brand, focus their marketing strategy and then flush this new brand and strategy throughout all of their marketing materials for that year.
Once we had established a strategy for the coming year we started work on the new brand initially looking at curved, soft and rounded fonts to give the brand a welcoming and friendly feel. To bring all of Cornwall Healthy Weight’s sub-brands in line and give a consistent result we played with vibrant fresh colours to reflect their approach and distinguish the different areas of the business.
Working with the fantastic Anthony Greenwood Photography, we planned and directed a photoshoot to bring together over 50 people from the Cornwall Healthy Weight team members and members creating a bank of images to be used at the core of their marketing messaging throughout the coming year. These images, when paired with testimonials, truly show the scale in which Cornwall Healthy Weight have impacted on peoples lives.
We’ve since gone on to translate the brand across digital mediums, from their social media sites to a responsive, fully content managed website; and we’ve not stopped there!