Brief

Zephyr were asked to come up with campaign concepts for a summer membership campaign for Reigate & Redhill YMCA which was then to be developed into website banners, social media icons,  e-bulletin, leaflet and outdoor advertising.

Solution

We chose the sunshine as the theme in this campaign – you can be ‘sunnier’ if you work out and are fit and healthy! We selected bright colours, happy individuals and vibrant language to communicate YMCA’s message. And, wow, has it made the sun shine!