Brief

Having worked with the team at Oxford Innovation in the past we were really pleased to have been invited to pitch for a major three year contract delivering two new brands and providing subsequent design support on an ongoing basis. This has been a particularly interesting project to work on with two well established brands in the business support landscape coming together to deliver not one, but two collaborative offerings.

Solution

We always love any opportunity to break out our brand workshop materials and this was no different! After a fascinating branding workshop where we facilitated a series of activities with upper management teams from both organisations, we were able to establish the personalities, tone and values for both programmes before giving them both a fresh and engaging name, logo and style. Since then we have developed two websites and a series of on and offline marketing collateral to support the team. It’s a real delight to see our work appearing all over Cornwall, our home county!